Client · PropTech
TheHomy PropTech Operations Platform
Lead management, site visits, and broker coordination for TheHomy — one workspace for residential property sales and marketing.
Residential property marketing and sales operator
Client: TheHomy
Visit websiteThe challenge
TheHomy received leads from portals, brokers, and walk-ins across disconnected channels. Site visits were double-booked, follow-ups were inconsistent, and leadership lacked live visibility into project-wise pipelines.
Our approach
We built a PropTech operations hub for TheHomy with lead scoring, WhatsApp follow-up automation, calendar-based site visits, and broker performance dashboards. Azure-hosted APIs integrated with existing exports while restricting PII access by role.
Measurable results
- 2.4× increase in qualified site visits per sales executive
- Five tracking spreadsheets replaced by one operations dashboard
- Average lead response time reduced from 6 hours to under 45 minutes